Category Archives: Contemporary Menswear

The Sapeurs

This story about the stylish Sapeurs, or La Societé des Ambianceurs et des Personnes Élégantes (Society of Elegant Persons of the Congo) is a fantastic look at this group of peaceful, polite, and outrageously well-dressed gentlemen – and lovely to see men’s fashion outside of the traditional contexts. Yes, it’s a Guinness commercial – and it’s totally worth it.

http://www.adweek.com/news/advertising-branding/ad-day-clothes-make-men-stylish-guinness-spot-congos-sapeurs-154995

Here’s the original advertisement:

And here’s a brief documentary of the men behind it: